That Night In Toronto

pressrelease

FOR IMMEDIATE RELEASE

August 14, 2008
Contact:
Blair Francey or Katherine Grainger
nightintoronto[at]gmail.com
http://nightinto.wordpress.com

New Video Blog Brings Toronto Culture to the Mainstream

TORONTO, ON - Blair Francey and Katherine Grainger announced today, August 14, 2008, the official launch of a new online project, That Night In Toronto (TNIT), a video blog (or vlog - http://nightinto.wordpress.com) which puts culture in Toronto front and centre. TNIT was created to show Torontonians how easily accessible culture is in their city, both financially and geographically. All we have to do is walk out our door. 

Both Blair and Katherine have worked with a variety of cultural organizations in Toronto both as artists and administrators. The idea for the vlog was born out of their love of the diversity of arts and culture available in their city.

In each episode of TNIT, Blair and Katherine will showcase another neighbourhood or activity. Viewers will be given advice on how to make the most of their night with as little effort as possible. They will shed light on a particular artist/company/gallery that even they might not have known before. The whole goal is that the viewer gets a deeper connection to the cultural event and in doing so, a deeper connection to their community.

One of the goals of TNIT is to engage the community by submitting ideas to Blair and Katherine about upcoming events that might be covered. “We’re looking for events that neither of us know about,” says Blair. “What has been so exciting so far is that we have already discovered new galleries, artists and attractions, and we’ve only just begun! We thought we knew so much, but this city is already teaching us that we are just at the tip of the iceburg.” 

“We really want the community to help drive the vlog. We want to make it a show about Toronto for Torontonians, by Torontonians,” says Katherine. “Think of us as the travel guides, guided by the citizens of the city. And not just those in the downtown core. We’d love to hear about events happening in communities like Scarborough or North York, for example.”

Not only is TNIT looking for potential events to see and record, it’s also looking for up and coming photographers and musicians to help shape the creative side of the video. Photographers with interesting shots of Toronto at night are encouraged to submit their photos as well as local musicians are encouraged to submit samples of their music to be used in the opening and closing credits of the vlog. Along with a mention in the blog itself, they will also have a feature on the TNIT Facebook Page. 

Visitors wanting to know where Blair and Katherine will be next can visit the blog and check out their calendar to see what upcoming events they’ll be visiting. Fans of TNIT can join the official That Night In Toronto Fan Page on Facebook and receive updates as well as submit ideas for future episodes. On the blog itself, visitors are encouraged to comment on the episodes and provide feedback or tips on locations we’ve visited. Visitors can even subscribe to the TNIT RSS Feed to receive updates via e.mail or through many of the popular RSS aggregators such as Google Reader, Yahoo or Bloglines.

To submit ideas for future TNIT episodes, photos or music, e.mail Blair and Katherine at nightintoronto[at]gmail.com.

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